Patanjali said it will soon start selling its dairy products in Tetra pack and will launch flavoured milk too.
New Delhi: Yoga guru, Baba Ramdev‘s Patanjali had announced its entry into the dairy products like cow milk, curd, buttermilk and cheese, and expects the category to generate around Rs 1,000 crore revenue by 2020. The company is aiming to achieve Rs 500 crore revenue from dairy products by the end of current fiscal alone, Patanjali said in a statement.
The company has tied up with around 56,000 retailers and vendors to supply milk across Delhi-NCR, Mumbai, Pune and Rajasthan and expects to produce 10 lakh litres of cow milk every day in the financial year 2019-2020. According to the statement, the company has produces 4 lakh litres of cow milk on the very first day of its operation.
Patanjali said it will soon start selling its dairy products in Tetra pack and will launch flavoured milk too.
Patanjali will procure the milk from around 1 lakh farmers it has associated with for this purpose. The yoga-guru led company claims to provide employment to around 5 lakh people by next year through new launches.
The milk according to Patanjali will be sold for Rs 40 per litre as opposed to Rs 42 a litre sold in the market at the moment.
For a company that started as a small pharmacy in 1997, Patanjali has launched more than two dozen mainstream FMCG products — from toothpaste, shampoos and other personal care products to modern convenience foods such as cornflakes and instant noodles. Annual sales have doubled every year since 2013 to touch Rs 10,500 crore.
Apart from dairy products, the company has also made a foray into frozen vegetables like peas, sweet corn, mixed vegetables and french fries, urea free cattle feed, packaged drinking water Divya Jal and solar panel production. According to Patanjali, the frozen vegetables will be priced at half the cost of its competition while the packaged drinking water will be available in pack size of 250 ml, 500 ml, 1 litre, 2 litres, 5 litres and 20 litres.
The company has not yet disclosed the price of its products though.
Patanjali Ayurved’s growth faltered during the past 12 months as rivals, mostly multinationals, launched natural and herbal products to counter the challenge of the Baba Ramdev-led enterprise. Patanjali’s sales volumes grew 7% during October-March 2018 and 22% in April-September 2017, according to data from Kantar Worldpanel, a global consumer research firm. That’s a sharp fall from 52% growth in October-March 2017 and 49% during April-September 2016.