ITC Limited launches pouch milk and curd in city

Kolkata: ITC Limited has launched pouch milk and curd in the city under the brand name ‘Aashirvaad Svasti’.

The announcement was made by Hemant Malik, Divisional Chief Executive – Foods, ITC Limited at an event held at ITC Sonar. Keeping in mind the consumer preferences, ITC’s Aashirvaad Svasti pouch milk is pasteurised using a unique ‘Taste-Up” process that makes the milk consistently richer, thicker and tastier. Launched with the proposition ‘Rojkar Ghono Doodh’ (Everyday’s thick milk) Aashirvaad Svasti milk would enable consumers in Kolkata to enjoy thicker and tastier milk, tastier tea, well-set curd and great

desserts.

Aashirvaad Svasti Dahi is made using a special blend taken from various cultures to give consumers a thick and tasty curd.

Aashirvaad Svasti pouch milk and curd packs will feature iconic symbols of Kolkata such as the Howrah Bridge, Victoria Memorial and the Tram.

Through this initiative, ITC pays a befitting tribute to Kolkata’s rich legacy and the Company’s long-standing association with the city.

All three products will be available at general trade outlets across the city.

Aashirvaad Svasti Toned milk is available in convenient pack sizes of 500 ml priced at Rs 21 and 1 liter pack priced at Rs 41. Aashirvaad Svasti Double Toned milk is available in pack sizes of 500 ml priced at Rs 18 and a 240ml pack at Rs 10. It is available in popular SKUs of 200 gm priced at Rs 15 and 400 gm priced at Rs 25.