In building and incubating dairy and food brands we follow the basics to derive at brand creative output through the following steps :
Step-1 : UNDERSTANDING THE BUSINESS and MARKETS.
Step 2: BRAND DNA Putting it through our own unique strategic formats to arrive at a brand DNA. Brand Core values Brand culture Brand promise Brand positioning .
Step 3: BRAND IDENTITY Revisit Logo, colour palette, tag line and other identities Revisit Packaging etc .
Step 4: BRAND COMMUNICATION Define expectations from communication effort – objectives. List and define Key sales aids. Brochures Advertising media campaign. Design the sub elements like BTL, PR, Events.
Step 5: MARKETING STRATEGY - Consumer conversion routes Strategy for marketing Consumer experience .
Step 6: Execution and production coordination with the best quality - cost - result ratio .
Step 7: Monitoring the process using both client information and market feedback - formal or dispstick.
Joe Courtney, Prof
Dental Clinic
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Amanda Lauren, Prof
Gastroenterologist
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Ashley Morgan, Prof
Gastroenterologist
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Jack Wong, Prof
Outpatient Rehab
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Joe Courtney, Prof
Outpatient Rehab
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Ashley Morgan, Prof
Outpatient Surgery
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Amanda Lauren, Prof
Outpatient Surgery
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Joe Courtney, Prof
Outpatient Surgery
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